The vocabulary used across this catalogue, in English and Traditional Chinese. If a listing uses a word you do not recognise, it is defined here — reading this before you buy is the cheapest way to avoid buying the wrong thing.
養成舊帳號／老號
A Facebook account registered years before it was sold, with a history of ordinary use behind it. Buyers look for age because a profile created today and asked to run ads immediately draws more scrutiny from Facebook than one that has existed for years.
Also written Aged VIA · aged account · old account
全新未用帳號／新號
An account that has never been logged into or used since it was created. The opposite of an account that has already been farmed or run ads: nothing has been done with it, so nothing has been done wrong with it either.
Also written Unused VIA · zin · virgin account
實名身份驗證帳號／驗證號
An account that has completed Facebook's identity check by submitting a document. Verification is what Facebook asks for when it suspects an account is not a real person, so an already-verified account has passed that gate before the buyer ever touches it.
Also written ID verified VIA · XMDT · ID restored
已申訴解封廣告帳號（902綠標）／902解封號
An advertising profile that encountered Meta advertising access restrictions and was successfully restored after submitting an appeal through Meta Help Form 273898596750902. The "902" designation in international media buying communities references this specific reinstatement form. These accounts carry high platform trust and resilience against automated restriction waves.
Also written Reinstated Advertising Profile · Unbanned account · appealed account · advertising access restored · 902 · Via 902
企業管理平台／BM
Facebook's container for advertising assets — pages, ad accounts, pixels and the people who may use them. The number says how many ad accounts the container is allowed to hold: BM1 one, BM5 five, BM250 two hundred and fifty.
Also written BM · BM1 · BM5 · BM250 · business account
綠標認證企業管理平台／認證 BM
A Business Manager that has completed Facebook's business verification by submitting company documents, and carries the resulting badge. Verification unlocks parts of the platform that unverified businesses cannot reach.
Also written BM verified · green tick BM · DK1 · BM XMDN
代理商廣告帳戶／代理帳戶
An advertising account issued through a Facebook marketing partner and billed by invoice rather than by a card charged up front. Agencies buy these to spend on credit terms instead of prepaying every campaign.
Also written TKQC · agency ad account · invoice account · ad account
每日限額 / 無上限帳戶／限額
The ceiling Facebook puts on how much an ad account may spend in a day. A new account is capped low and the cap rises with billing history; an account described as no-limit has no daily ceiling applied.
Also written limit · no limit · nolimit · spending threshold
實名文件／證件包
The set of company or identity documents used to complete a Facebook business or identity verification. Sold as a pack because verification asks for several documents that have to agree with one another.
Also written document pack · verify docs · BM documents
住宅代理／住宅代理 IP
An internet connection routed through an address belonging to a home broadband customer rather than a data centre. Platforms treat data-centre addresses as a signal of automation, and a residential address as an ordinary person.
Also written resi proxy · residential IP
These terms are in use on our listings but their Traditional Chinese has not been verified yet, so we show the English rather than a guess. 10 of 36 planned entries are fully translated.
A term missing? Ask @markzuckerads and it will be added. Every question asked here is one nobody else has to ask.
